ELI TEE
Audio & Visual Producer | Digital Content Creator & Strategist | Social Innovator
Professional Summary
Experienced digital content producer, creator and strategist with a strong artistic eye for visual aesthetics. Skilled in creating content to maximize social media engagement and growth. Passionate about uplifting intersectional stories, with a focus on the Asian and LGBTQ+ community. Resourceful and creative, with over 10 years of experience in the field. A good communicator who can effectively convey messages to different target audiences.
Languages: English, Mandarin (中文)
Experience
2015-Present
Tuneintoeli (Freelance)
Producer | Content Strategist | Content Creator
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Grew Tuneintoeli Instagram account organically to over 70K followers.
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Created content for Brands like Nanoleaf and Zinus (Canada).
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Coordinate & collaborate with various creators, artists and vendors.
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Wrote and Produced music for Vera Wang, Victoria’s Secret, A&E TV Networks, The New York Botanical Gardens, The Royal Ontario Museum (Toronto), The Rockefeller University, The Asian Television Awards, and various Independent Artists.
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Collaborate with clients to develop engaging and relevant content that aligns with their brand and goals.
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Develop and implement creative content strategies to increase engagement and reach on social media platforms.
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Develop and implement a comprehensive content marketing strategy to increase brand visibility and generate leads
2009-2012
Zai Studios
Studio Co-Creator | Studio Manager | Producer
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Responsible for co-creating and setting up a full fledge Video and Audio Production Studio that included rehearsal rooms for live bands and performers.
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Coordinate & collaborate with various creators, artists and vendors.
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Created, conceptualized, and produced audio/visual content for Brands like Sunsilk and National organizations like The Ministry of Education [Singapore], The Singapore Armed Forces and various secondary and tertiary schools.
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Co-wrote and co-produced a Number 1 hit for multi-platinum Filipino Artist Sarah Geranimo.
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Research and analyze market trends to identify new opportunities and potential partnerships for the studio
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Identify and develop relationships with potential clients and business partners in various markets to expand the studio's reach and attract new projects and collaborations.
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Manage and oversee the day-to-day operations of the studio, including scheduling, budgeting, and resource allocation, to ensure smooth and efficient workflow
2007-2009
Chynahouse Recordings
Producer | Artist Development
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Core Artist development team responsible for carving the visual and sonic identity of the Artists on the label’s roster.
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Responsible for pitching song concepts to Artists, Brands and Labels.
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Wrote and Produced music for mass media companies like, EMI (South East Asia), Disney as well as various major label Asian Artists like Wang Lee Hom and Wilbur Pan.
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Collaborating with artists and providing creative direction to ensure the production of high-quality music that meets industry standards and resonates with target audiences.
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Identify and evaluate potential artists and talent for signing to the record label based on market trends and the label's brand image.
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Identifying and nurturing emerging talent by attending industry events, scouting new artists, and building relationships with music industry professionals.
Education
2013-2014
The Collective School of Music
4-Semester Program focusing on Jazz & RnB vocals, keyboards, music notation, live performance and audio recording.
1999-2004
York University
Bachelor of Arts with Hons. in Psychology.
Electives in Audio/Visual Production, Photography and Voice & Speech.
Skills
Visual Production & Editing
Final Cut Pro, Photoshop, Photography, DSLR Camera Operation
Audio Production & Editing
Cubase, Reason, Pro Tools & Sound Design
Microsoft Office & iWork
MS Word, Excel, Pages & Numbers
Studio Design
Studio Hardware, Hardware cabling, Software Pairing, RoomAcoustics
Social Media Metrics & Analytics
Interpreting Data, Maximizing Engagement, Balance Reach with Brand Identity